Growing awareness of the human beings with respect to climate-related changes has opened the market, since some time, for sustainable product developments increasingly in the direction of environment-friendly use of products.
About 140 million tonnes of mineral fertiliser are applied worldwide every year1. The unfavourable impact on the environment as well as the social impact on human beings is enormous. Synthetic fertilisers “forcibly nourish” the plants. In the process, all proportions that the vegetables cannot absorb immediately, get lost and ultimately penetrate into the groundwater.
The Objectives / Solutions / Products
The goal is to reduce the unfavourable impact of the nitrogen, phosphorous and potassium used in most inorganic fertilisers.
up fertilisers are not only 100 % natural, but they exclude animal constituents completely and consist of the right mixture of vegetarian organic constituents, inorganic clay minerals and micro-organisms in order to induce natural composting processes in the soil. The improves the soil structure sustainably and forms humus. Both soil erosion is reduced and even a large quantity of carbon is bound in the soil.
All products distributed so far in the market were classified as foodstuffs! In this way, you have no competition wherever, in addition to the supply of nutrients, absolute harmlessness offers a clear advantage for human beings and animals or where they are absolutely necessary.
The principle of operation
Synthetic fertilisation means forced nutrition of the plants limited in time with sustainably harmful effects on the soil quality right up to destruction of the crumb structure of the soil. After the dissolution of the fertiliser grain by the soil moisture, the plant absorbs the nutrients contained in complete dosage – regardless of the instantaneous need for nutrients. Excessive nutrients are washed out of the soil. The content of nutrients in the soil reduces continuously. The soil compresses increasingly and is no longer in a position to absorb water. In the medium term and long term, this leads to disastrous consequences for the human beings and the environment. The innovative ecological fertilisers work completely differently and they are primarily composed of pure clay minerals and corn constituents. In the process, the organic substances are incorporated in the fine clay fractions and are stored by the binding to the mineral constituents. This acts like a wonderful storage chamber for the plants.
After watering, this fertiliser goes into the soil. With the help of natural decomposition processes, the nutrients are made available gradually and continuously to the plants. The process of composting and preparing the soil (humus formation) takes about 3 weeks. During this period, few changes are noticeable on the ground with the bare eyes. As soon as the natural composting process is completed, all nutrients required are available to the plants. The quality of the soil and the humus is improved by the fertiliser sustainably.
Starting already with the second year of use, reduction in the dosing of the fertiliser is possible as a result, which, in turn, is again favourable for the user’s wallet.
For lawns as well as for fruit and vegetables there are different qualities of this ecological fertiliser. The natural fertiliser is just as good for private gardens as it is for horticulture and for children’s playgrounds or camping sites, for example. With this natural fertiliser, excess fertilisation too is a thing of the past, “combustion” of the soil is simply no longer possible and the fertiliser is absolutely harmless for children and pets.
1 Source: HUMUS, Die vergessene Klima-Chance, chapter 1, 2009